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Tools of the Trade
Hit a Home Run
Ever wonder why [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] we refer to convincing an editor a story isworthy by "pitching a story?" I have. I'm a baseball enthusiast,and it makes a lot of sense to me. When the editor is at batwith you, he or she has a few swings to make before making aconnection - through the story idea (ball) that could end upbeing a base hit or a home run. Naturally, everyone wants to hita home run when they go to bat with an editor. Sometimespublicists and writers do have to walk to first base for thestory assignment. Here are some helpful tips on how to pitch astory to an editor - and how to at least hit a single, double,or triple - if not a home run on occasion.
How to Pitch a Story
Use an Editor's Time Productively Time spent on the telephonewith [url=http://www.riad-marrakesh.fr]abercrombie[/url] an editor is more like a gift from God. If you want to besuccessful at purveying a story idea, it's best to have theinformation you want to convey rehearsed, or in note writtenform prior to your call. Try not to spend more than 10 or 15minutes speaking about your story idea. Always ask the editor,"Is this a good time for you?" before beginning your pitch.Another great way to reach an editor is by a well-written e-mailpitch. In either case focus the presentation or conversation onyour story idea(s). If the editor is interested, he or she mayask more questions. If [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] not, the editor should tell you.
Once, I had a bead collection I acquired from a friend who wassick of beading. She said to me, "if you just look at thecollection long enough, you'll have ideas." This is what I did,and this is how I made my necklaces. For writers, I recommendthey look at as many hard copy and on-line publications aspossible. Don't forget to obtain a copy of the current WritersMarket. It's a useful publication for profiling buyingpublications. I suggest the budding writer look intopublications in sync with their personal interests. For example,I enjoy backcountry hiking and camping. I would probably want tocontact outdoors magazines to pitch [url=http://www.fibmilano.it]woolrich outlet[/url] them some stories. I alsohave an interest in [url=http://www.jeremyparendt.com/Barbour-Paris.php]barbour france paris[/url] local newspapers, travel, educational, andholistic healing magazines. I've pitched to all of these typesof publications. When you find a publication you really like,write down the editor's name, e-mail, phone number and start [url=http://www.rtnagel.com/airjordan.php]jordan pas cher[/url] topitch. There's also a great writers' site calledwww.writingformoney.com. For $8 per month you can review aninteractive on-line listing of publications which are currentlybuying new work. With these links, you can visit thepublications directly, read about them, and e-mail the editoryour pitch. The longer you look at these tools of the trade, themore ideas will percolate.
Where [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie pas cher[/url] do I Find Stories to Pitch? Whether you are working foryourself or an organization or company, you have your comfortzones. These are vendors you are doing business with, yourimmediate environment, and social functions that seem alignedwith your work. Go outside of your usual boundaries, experimentin other social venues, and talk to people as often as possible.I look for story ideas when I'm on assignment with a story.Because I write daily, I know that one story will inevitablylead to another. I also pick up story ideas in the bar, at theuniversity where I work as a teacher, from other clients, fromstudents, local activists, or during outdoor group activitiessuch as hiking and camping. I listen closely to what people say,and I carry around my favorite pocketbook sized bungee notebookto record my thoughts and story ideas. When I have an editor onthe telephone, or am lucky enough to meet one in person, I [url=http://www.fibmilano.it]woolrich[/url] actlike I did when I played ball: I just start pitching.
Facts, Sources, Images The editor needs to be interested in thetheme of your story. A quick 2-3 sentence synopsis should offeran original focus or angle on a topic related to thepublication. For example, if I wanted to pitch to Ms. magazine,I'd want to have a feminist event, profile, or feature idea thatwould be appropriate. Identify potential research sources foryour story, or elaborate upon contacts with experts in the area,to let the editor know you are capable of tackling the subject.This [url=http://www.shewyne.com/woolrichoutlet.html]woolrich sito ufficiale[/url] expansion on your [url=http://www.tagverts.com/barbour.php]barbour online shop[/url] topic [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] is key to keeping the editor'sinterest. Many magazine and newspaper editors will also ask youup front about [url=http://www.agentparadise.com]woolrich sito ufficiale[/url] the availability of photographs to go with thestory. Be prepared answer this question with some viablesuggestions for photos and a creative approach. By now you'vesold the story idea. So, don't forget to ask about theavailability of a staff photographer from the publication toassist with photos.
You want to hit a home run with an editor and land a story?Well, try going to bat with two to three story ideas instead ofjust one. Or the story you've developed can be pitched atdifferent angles, which may make it more suitable for yourpublication of choice. Make sure to view at least severalarticles from the publication itself before pitching an editor,so you can have an idea of that editor's taste in material andstyle. All of these tips should help you land a great story, andeven more in the future. As with baseball: practice. Withpractice, you'll learn how to pitch like an expert.
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