ierm8ec8
Dołączył: 23 Lip 2013
Posty: 10384
Przeczytał: 0 tematów
Ostrzeżeń: 0/5 Skąd: England
|
Wysłany: Śro 10:48, 30 Paź 2013 Temat postu: woolrich outlet Five Mistakes To Avoid When Writin |
|
|
Arthur Turner
Submitted 2013-04-20 10:57:19 Regardless of your product or service, and whether you are a giant corporation, a small business, or a not for profit group, your newsletter is just about your most powerful tool for engaging readers and building member or customer loyalty.
Whether you are still mailing a hard copy [url=http://www.fibmilano.it]woolrich outlet[/url] newsletter, or have switched to e-newsletters, there are five mistakes you want to be careful to avoid, in order to ensure [url=http://www.rtnagel.com/louboutin.php]louboutin[/url] that your newsletter is a success:
Mistake #1: Avoid inconsistency in mailing
If you promise your readers that [url=http://www.shewyne.com/woolrichoutlet.html]woolrich outlet[/url] they can expect to hear from you on the first of each month, but instead send your [url=http://www.riad-marrakesh.fr]abercrombie[/url] news mid-month, or every other month, they will get a [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] sense that you may not be quite reliable. If [url=http://www.thehygienerevolution.com/hollister.php]hollister france[/url] you can't stick to your own schedule, they may wonder how you handle schedules for client projects.
Mistake #2: Avoid too much time between newsletter mailings
There is a good case to be made for sending an e-newsletter at least monthly. E-newsletters are ephemeral-they are gone with a flick of the mouse, and easily forgotten, so if you wait longer than a month you may lose the connection with clients and members that you want to maintain. Furthermore, if you suddenly send an e-mail message after several months, your readers may just unsubscribe.
If you are still using hard copy newsletters, of course, monthly mailings will almost certainly be too costly-a [url=http://www.signalstudios.net/vanilla/discussion/104735/louboutin-how-you-can-use-the-cpanel-backup-wizard-within-your-internet-hosting]louboutin How you can Use the cPanel Backup Wizard Within your Internet hosting[/url] good argument for supplementing them with email.
Mistake #3: Avoid pages that are crowded with words
If [url=http://www.mybaina.com/bbs/forum.php?mod=viewthread&tid=333686&pid=492002&page=1&extra=page=1#pid492002]hollister france EPSON PRINTERS - Epson Stylus NX5[/url] your newsletter [url=http://www.sandvikfw.net/shopuk.php]hollister outlet sale[/url] is densely written articles and little else, your reader is very likely to drift away-or never begin. Especially with e-newsletters, it's a mistake to crowd the screen. There is research that shows people read monitor screens differently than hard copy-the eye moves around, and more quickly.
Instead of trying to cram a whole article into your enewsletter, give the first few lines, followed by a link to your website for the rest. This gets readers to your site (always a good idea) and increases [url=http://ivideo.nenu.edu.cn/Discuz/forum.php?mod=viewthread&tid=32699&fromuid=3040]hollister outlet sale Watch Hulu in Europe Now and Be Satisfied[/url] the chances that they will actually learn from what you have to say-and remember you.
Instead of lines and lines of [url=http://www.gotprintsigns.com/abercrombiepascher/]abercrombie pas cher[/url] text, use plenty of white space, along with graphics, boxes and sidebars. Newsletters are work best when they are designed to invite the reader to skip around-to look for favorite columns, to scan longer articles for later reading, to see [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] what's new.
Mistake #4: Avoid writing for someone other than your audience
Don't write for a vague audience. Remember who your readers are and write to them. The less your tone and style is matched to that of your readers, the less they will enjoy your [url=http://www.diecastlinks.co.uk]hollister outlet[/url] content or be persuaded that you care about them.
Mistake #5: Avoid typos and grammatical errors
Even with software that checks for both grammar and spelling, you yourself need to check your content. You don't need a brilliant style, but you do need to show that you are paying attention. Well-written [url=http://www.sidegemeinde.com/peutereyoutlet.php]peuterey sito ufficiale[/url] content demonstrates that you take responsibility for all your work-including the work you do for your clients. Avoid typos and grammatical errors by setting your work aside for a few hours before coming back to check it, or, even better, find someone else willing to [url=http://www.rtnagel.com/airjordan.php]nike air jordan pas cher[/url] read over your copy.
Post został pochwalony 0 razy
|
|