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Online banking has been around for some time, and has been very popular since its launch. Now however, like most other industries, banking too is going mobile. With smartphone and mobile apps having become all pervasive, more and more Consumers are embracing the convenience that the mobile banking solutions have to offer.
According [url=http://www.ktbruce.co.uk/barbourjackets.php]barbour[/url] to a recent survey by the Federal Reserve Board, that 28 percent of all mobile phone owners used their devices for banking at least once in the past 12 months. That's a 33 percent increase over 2012, when 21 percent smartphone used their mobile devices for banking. This is primarily because of the convenience that the many features of mobile banking bring to the table.
When it comes to service, sometimes what you do not get is more important for you than what you do get. Customers today want convenience more than anything else from their banking experience. So, customer experience is more powerful in driving customer loyalty than even the perception of value received for a given price.
Few reasons why mobile banking solutions is the key to customer experience:
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3. Ease of use: The interfaces for the mobile banking are usually simple and intuitive. The idea is to not have a steep learning curve. The terminology, the screen flows, and the interfaces are kept as similar to the website as possible. This helps a lot in adoption.
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5. Control: Mobile banking gives you added control over your finances in the way that best fits your lifestyle and your mobile device. They are using it as way of managing their spending prudently; as a way of controlling their money and avoiding being over drawn.
Mobile [url=http://www.ktbruce.co.uk/barbourjackets.php]barbour.co.uk[/url] banking solutions help make the customers feel valued and reinforce through the feeling that the bank understands their needs. Optimizing the mobile channel therefore stands to improve the customer experience and ultimately grows loyalty - and profitability.
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Mobile Apps are the Key to Bank LoyaltyArticle Summary: Online banking has been around for some time, and has been very popular since its launch. Now however, like most other industries, banking too is going mobile.
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