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Looking good in the public eye is an important goal for any business. Establishing a positive reputation is even more important for brands that do business on the Internet. Not only do customers depend upon a name and presence that may only be known and seen on the internet to conduct online transactions, but those same customers have the power to spread opinions - both good and bad - which is actually a very valuable tool. This is why every online business needs to carefully consider how to build the best internet reputation and maintain it in order to generate a favorable opinion from all customers.
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