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Owning a website and building an organized Internet marketing strategy is important for small businesses to leverage the opportunity provided by the Internet. A survey by BIA/Kelsey has revealed that more than 95% of the customers use Internet to search for products or services in their local area. Hence, by having an online presence, people will come to know about the various products and services offered by the company. Apart from being a source of information for people, it can be a platform Owning a website and building an organized Internet marketing strategy is important for small businesses to leverage the opportunity provided by the Internet. A survey by BIA/Kelsey has revealed that more than 95% of the customers use Internet to search for products or services in their local area. Hence, by having an online presence, people will come to know about the various products and services offered [url=http://www.jeremyparendt.com/Hollister-b5.php]hollister[/url] by the company. Apart from being a source of information for people, it can be a platform for small businesses to sell their products.
Though many people are looking for products online in their local area, a significant number of small businesses [url=http://www.tagverts.com/barbour.php]barbour deutschland[/url] are still staying away from online presence. A survey conducted by Nielsen Online and Webvisible found that 44% of small businesses in US do not have a website. This survey clearly shows that small businesses are losing out many potential customers. In this article, we will discuss about the benefits of online presence for small businesses.
Reflects professionalism
Having online presence talks a great deal about the image of the business. This is where customers get a first impression of what the business is going to be. A good website reflects the professionalism and the quality of work. Having a good online presence projects a credible image of the business. The information on the website like the branches, testimonials, credentials, etc., will help in creating a favorable impression [url=http://www.teatrodeoro.com/hollisterde.php]hollister[/url] in the minds of the potential customers.
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Exposure to local market
As discussed earlier, most of the people are turning to Internet for products in their local area. Having online presence helps businesses in attracting these potential customers. Remember, when a person searches for a product in a certain city and you happen to operate in that city, he becomes your potential customer. Customers find it easy to buy goods from a company which is close to him/her as it eliminates the middlemen and transportation charges.
Cost-effective business promotion
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Enhanced interaction with customer
Once customers come to know about [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] your products, the website provides them further information and necessary contact details to approach your business. Having online presence helps a business in maintaining interaction with the customers.
Provides mechanism to customer feedback
Implementation of a free website analysis tool like Google Analytics enables the business to know more about customer preferences and thereby improving the products and services according to their needs. The feedback collected from the customers is vital in making necessary corrections associated with the products or services. A website offers cost-effective and convenient way of collecting feedback. The website shows feedback across various time periods allowing you to monitor the change in behaviors with changes to the site or products.
Having good online presence promotes the business well across the Internet. It provides customers a platform to check and understand the products before making purchase. For businesses, a website helps in improving the quality of products by taking the feedback from the customers. A small business, therefore, can enjoy a number of benefits by being present online.
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