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The Nokia 6300 model is a reincarnation of the top selling Nokia 6100 that arrived in the market early in 2003. Not to mention - these two models share almost the [link widoczny dla zalogowanych] same strategies say in marketing and positioning. But they do differ in the [link widoczny dla zalogowanych] sense of casing's thickness, which is squarely highlighted more for the 6300.
It is worth to mention the target audiences for Nokia 6100 and Nokia 6300 are men and women with more [link widoczny dla zalogowanych] or less equal ratio for either model. They want to acquire a fair [link widoczny dla zalogowanych] feature-pack they call it [link widoczny dla zalogowanych] "modern" and by that mean player, radio [link widoczny dla zalogowanych] and crisp display, eye-candy design and, more importantly, an eye-picking brand on the phone for reasonable money.
Relying on this audience is not a miscalculation - the way Nokia 6300 is positioned has been proven by the [link widoczny dla zalogowanych] experience of the prior offerings, thus give a warm welcome to a new Nokia's bestseller.
Another thing about the 6300 model is that it is the successor to Nokia 6100, apart [link widoczny dla zalogowanych] from [link widoczny dla zalogowanych] positioning, is its size - previously we saw 102x44x13.5 mm on the 6100, and today a slightly bigger 106.4?43.6?13.1 mm.
Such uneven thickness distribution is nothing new, though - some other Nokia-branded solutions sport the same peculiarities, for example Nokia 3230. But getting back to the 6300, such approach to the design is not [link widoczny dla zalogowanych] a coincidence, for the developers wanted to make [link widoczny dla zalogowanych] it gain some resemblance with sliders that would boost the handset's image and looks.
As for the negative experience of Nokia 6100 usage, there were some complaints about the plastic quality, the back cover reliability and the painting. Basically what [link widoczny dla zalogowanych] they would have overlooked on less popular and demanded devices was the sticking point for the 6100 and created certain issues with post-sale service and built up a somewhat negative image of the product.
Adam Caitlin is expert author of Telecommunication industry.
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